We are a proudly owned British company and product leaders in the sports apparel and triathlon market.

Our mission is to become the world’s number one triathlon brand, retaining our company values that have taken us to where we are today.

We have enjoyed unprecedented organic growth over the last 12 years through positive word of mouth and the best industry reviews with product development at the heart of our success.

Our roots stand in design and concept, producing award-winning sports apparel and leisure fashion clothing such as award-winning wetsuits, triwear, cyclewear, swimwear and accessories. Our products are available online, in over 50 retailers in the UK, and in over 30 countries worldwide.

We are fully committed to the principles of equality of opportunity and are responsible for ensuring that no applicants, staff, volunteers, or participants are unlawfully discriminated against on the grounds of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex and sexual orientation (together the "Protected Characteristics"). We welcome applications from all sections of society.

Mission Statement

''Our mission is to be the most loved and chosen specialist multi-sports brand around the world - creating product that embodies our passion and inspires athletes to achieve their personal goals''

2018 Winners of the prestigious Queens Award for Enterprise in International Trade

We are delighted to announce that we won the a Queens Award, recognising the company's outstanding growth and international expansion, the esteemed and highly sought after award for international trade was earned by our efforts to build a global brand and replicate the success achieved in the UK market.

''We are after the brightest minds and want to be the best at what we do, and are proud to offer employee benefits that look after your well being''